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From the FCC , the Foreign Correspondent's Club, in Sepia
Loisaida is a term derived from the Latino (and especially Puerto Rican) pronunciation of "Lower East Side", a neighborhood in Manhattan, New York City. Loisaida Avenue is now an alternate name for Avenue C in the Alphabet City neighborhood of New York City, whose population has largely been Hispanic (mainly Puerto Rican) since the late 1960s.
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